
K-fee is promoting their coffee beverage by disguising speed bumps as their can. Both presumably are liable to jolt you awake. Of course, associating your brand with something most people find annoying isn’t always the best idea. (via Direct Daily)
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This promotion was done for EnWB, which is creating a groundbreaking (heh, no pun intended) geothermal power station in Baden-Württernberg, which I guess is somewhere in Germany. Anyhow, it is a super clever idea and geothermal energy is also pretty darn righteous. (via Direct Daily)
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