An Oldie but a Goodie
A bunch of graffiti on the subway yesterday reminded me of MSN’s “corporate graffiti” back in 2002. To promote the launch of their new product, the company strategically placed around 16,000 MSN “butterfly” decals around Manhattan. The city eventually intervened and made Microsoft apologize and pay a few fines (they can afford it!). Those hassles were probably worth it, because the event generated an enormous amount of publicity and serves as an awesome example of guerrilla outdoor marketing.