Gone are the days of slapping your brand name on a billboard and tossing it up on the side of the street. The best ads these days incorporate extreme creativity, eye-catching aesthetics, and, in some cases, professional engineering. Just ask people at the ad agency Leo Burnett, which designed this McDonald’s sundial billboard in Chicago.
The metallic arch is perfectly placed above the ad to cast a big “M” shadow over each item at the appropriate time of day. As if America’s fast food woes weren’t bad enough, this billboard suggests six different Mickey D’s items you can eat, one per hour, until the noon hour signals Big Mac time. Hey, even those who argue that advertising is evil can’t say this isn’t ingenius. I guess the only knock against it is that the hours on this clock run counter-clockwise.