This is really funny guerilla marketing! This human shaped billboard was creating by Mother London, an eccentric advertising agency. A gargantuan female is taking her photograph at the picture booth in a mall in London with her massive lower back tattoo exposed.
This is one of a series of imaginative sculpture ads that were done for London Ink, a reality TV show featured on Discovery Channel’s Real Time channel. The premise of the show is based on a tattoo shop owned by Louis Molloy and the tattoo culture in London.
The advertising for movie premieres has to make a dynamic enough impact for the public to be moved to see the film. When Superman Returns came out in 2006, advertisements were seen internationally. This specific two layer elevator billboard was taken in Brazil. The clever ad juxtaposes Superman’s supernatural strength with the elevator’s regular opening and closing door functions thus creating a cool effect to illustrate one of Superman’s extraordinary abilities.
This guerilla billboard definitely piqued the interest of those who were curious about seeing the Superman movie.
This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.