Billboard and Outdoor Advertising

This classic Marilyn Monroe pose from the film “The Seven Year Itch” is omnipresent and thus has become a visual staple in photography. The pose has also been continuously imitated; this specific take on the timeless photo is beyond hilarious. The ad was done by Leo Burnett (Venezuela division), a worldwide ad agency, for an anti-gas product called Anti-Gas Antifom 40. These types of creative promotions that tactically combine an iconic moment with really witty wording can produce everlasting buzz.

Random Trivia: Leo Burnett created infamous brand icons like the Pillsbury Doughboy, Jolly Green Giant, Charlie the Tuna, and Toucan Sam.

On a recent trip to Australia, I photographed this hilarious billboard for Georges Mediterranean Bar & Grill, located on The Promenade at King Street Wharf. They were advertising their special lunch deal, “Georges Lobster Fridays.” Great attention-grabber!