Billboard and Outdoor Advertising

Billboards give companies the ability to communicate their marketing message in a larger-than-life manner to really drive their point home. This capability is demonstrated by this unique Prestige Omega Cookware billboard. After doing some market research and determining that consumers were disappointed with how weak the handles were in their existing pots and pans, Prestige Omega set out to create a line of cookware with extra-durable handles. To promote the new products they created this billboard, which jokes that the strength of the new handle is capable of supporting the entire sign by itself! This is a funny and creative way to place the focus on the new durability of Prestige Omega products. I’m sure it left a lasting impression and increased interest in the new pans.

(via Adsoftheworld)

I’m not sure where this billboard was displayed, but I absolutely had to share it. It shows how an uncomplicated, original concept can go a long way in advertising. Like the car ads below, the integration with the environment is simply awesome.

Quirky grocery store Bloom wants to be a “different kind of grocery store”, and their advertising methods certainly reflect this sentiment. This eye-catching billboard hails from way back in 2005, but we couldn’t resist showing it off. More recently (April 2008) Bloom staged a completely fake protest for 3 hours a day for 3 days. The noble cause? A faux replacement of their jumbo muffins with muffin tops. Complete with a website, flyers, parade, youtube videos and more, the “Coalition of Really United Muffin Bottoms” (C.R.U.M.B) picketed up a storm in Greenville, South Carolina. Unique marketing strategies like this outlive their time!