Billboard and Outdoor Advertising

When It All Falls Down…

Billboard Fan — Tue, 04 May 2010 14:51:04 +0000

It’s sad how the homeless people of our cities are so often ignored and mistreated. Being that this customized poster is from Paris, it shows homelessness as a worldwide issue.The tag line of “The longer you live on the street, the harder it is to get off.” rings true to the many men, women,and children that can’t survive off of promotional food handouts and a nickel here and there from a stranger. Ignoring the homeless only pushes them further into the street–literally! I don’t think the ads are saying take a homeless person home with you, but a second is all it takes to make a difference.

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Cardboard Billboard

Billboard Fan — Thu, 29 Apr 2010 14:21:42 +0000

In Texas, an advocacy group is campaigning to build homes for the homeless. They are running a text to donate campaign that will ultimately pay for the homes. At first sight, it looks as though Danny, one of the homeless participating in the program, climbed atop the billboard and pasted his cardboard sign up there. The customized poster has a ruggedness to it that makes it look like aged signs that the homeless are known for. I think that the campaign is a brilliant idea because they are not looking for people to just donate money,they are actually looking to place them in their own homes. The homes will most likely be furnished with plenty of customized kitchen products and stocked with promotional hygiene products.

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Say Mickey D’s!

Billboard Fan — Fri, 23 Apr 2010 17:23:22 +0000

Mother always said don’t play with your food, but she never quite said don’t play for your food. McDonald’s in Sweden has created a customized electronic game that encourages customers passing by to catch a picture of a menu item and bring it to the nearest restaurant to get the item for free. Talk about promotional food! The idea is very exciting and a great promotional photo frame without actually taking promotional photos. Get it? Whether you do or don’t understand, we can all agree that McDonald’s has taken the promotional giveaway to new heights.

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Iron Man 2 Soundtrack

Billboard Fan — Thu, 22 Apr 2010 17:22:54 +0000

Movie releases generate some of the largest billboards ever. Iron Man 2’s soundtrack, which solely features the music of AC/DC, is being promoted with a huge billboard. This is possibly the first time I’ve seen the soundtrack for a movie be promoted on such a large scale. It is sure to bring out AC/DC fans to the record stores and movie theaters. Customized mp3 players will be rocking the tunes of the highly anticipated comic book sequel and everyone will want to bring their personalized popcorn boxes along for the ride!

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Fuji Pix: Endangered Images

Billboard Fan — Wed, 21 Apr 2010 15:32:11 +0000

Pictures are worth a thousand words and with Fujipix those words only cost 10 cents to print out. The era of the customized digital camera has made actual pictures an endangered item. Not many people spend time printing out all of the memories they have captured on their memory card. It’s much easier to store them on the computer or send them through email. However, Fujipix has placed a promotional sticker over the most important part of pictures, the face, promoting their 10 cent printing. I particularly like the one of the baby because I would much rather look at an actual picture of my nephew whenever I miss him rather than to wait until I got to my computer to check my email or view my photos. It’s a hassle of the heart! Now when your pictures are printed you can use the personalized picture frame or customized photo album that’s been collecting dust.

Got Milk?

Billboard Fan — Tue, 20 Apr 2010 15:40:02 +0000

Okay, so we all know that babies benefit way more from breastfeeding than bottle feeding. However, the image in this billboard is much more disturbing than it is informative. I’m guessing that the milk dripping from the baby’s chin is supposed to be a personalized gift from the breast of his mother? Nonetheless, I think the ad could have done without the drool. I’m not a mother, but I know all mothers out there find this a bit offensive. What happened to the promotional t-shirt or customized bibs? Ohio Department of Health, are you satisfied?

Muffin Top Popped

Billboard Fan — Mon, 19 Apr 2010 17:17:57 +0000

If anyone in North Carolina has ever had a dream about a huge muffin popping out of its tin onto your car, you’re not going to enjoy this billboard. Bloom, a supermarket chain in North Carolina, posted this billboard as advertisement for their signature jumbo muffins. Look! It’s a bird! It’s a plane! No, it’s a promotional oven mitt holding giant fresh baked muffins! Talk about getting your product out to the people. Even though the real muffins probably aren’t that size, they look really good and work well as promotional merchandise for the supermarkets actual product. Passersby will be sure to try the muffins. However, the prop car crushed by the huge muffin was a bit much, but hey! We get it.

Lost and Found: Teen Homelessness

Billboard Fan — Thu, 15 Apr 2010 19:16:30 +0000

Living in New York City, I can’t possibly count the amount of homeless children that I’ve crossed paths with. It’s a saddening sight, as well as a nationwide problem, that needs light shed upon it. This billboard is slightly old, but I feel as though the message is very well relayed. The problem isn’t generally teen homelessness, but the fact that many people don’t notice it’s a problem. The light shining on the girl is sort of a promotional flashlight for the issue at hand. Could you possibly miss a little girl sleeping on a billboard? Yes, it is quite possible. Being that she isn’t wrapped in promotional blankets and the billboard is blank. The next time you see a homeless person, more importantly a homeless child, think about what you can do to help.

Wonder Billboard

Billboard Fan — Wed, 14 Apr 2010 17:42:32 +0000

Wonder Bra’s new billboard is a compilation of 8,000 women photographed in their bras. The final product of the ad is a close up of a Wonder Bra model in her…wonder bra. The bra is the most important part of a woman’s personalized apparel. Also the tag line” D to G, because we’re a handful” is very tasteful considering the make-up of the billboard itself. I think Wonder Bra could take this campaign farther with some customized t-shirts saying the same thing just along the bust line. Just a thought!

Le Tigre Takes A Bite at Tiger

Billboard Fan — Mon, 05 Apr 2010 16:04:54 +0000

I thought I’d seen and heard all of the Tiger Wood’s jokes I could take, but apparently I’m not done. Le Tigre’s ad for their embroidered polo benefiting organizations that help youth do the right thing displays word play at it’s best. Describing themselves as golf’s original tiger, for those who play a round is just hilarious. They don’t need a customized t-shirt with the phrase on it, a billboard will do the trick. This is also what I call promotional apparel for a good cause. They were able to get jab in and get a positive message out. If you like to play a round and help out the youth, pick up one of these embroidered polos.