The Hulk has been an icon in comics and popular culture. With “The Incredible Hulk” 3-disc special edition DVD releasing on October 21st, this would be a great opportunity for Hulk-related memorabilia, video games, and promotional items like compressed T-shirts shaped like the Hulk to shine.
I really like this ad for Play Station 2 (PS2) because it not only plays on the character creatively but shows how intense and charged the game is.
This classic Marilyn Monroe pose from the film “The Seven Year Itch” is omnipresent and thus has become a visual staple in photography. The pose has also been continuously imitated; this specific take on the timeless photo is beyond hilarious. The ad was done by Leo Burnett (Venezuela division), a worldwide ad agency, for an anti-gas product called Anti-Gas Antifom 40. These types of creative promotions that tactically combine an iconic moment with really witty wording can produce everlasting buzz.
Random Trivia: Leo Burnett created infamous brand icons like the Pillsbury Doughboy, Jolly Green Giant, Charlie the Tuna, and Toucan Sam.
A bunch of graffiti on the subway yesterday reminded me of MSN’s “corporate graffiti” back in 2002. To promote the launch of their new product, the company strategically placed around 16,000 MSN “butterfly” decals around Manhattan. The city eventually intervened and made Microsoft apologize and pay a few fines (they can afford it!). Those hassles were probably worth it, because the event generated an enormous amount of publicity and serves as an awesome example of guerrilla outdoor marketing.
In this series of subway posters, animals holding rifles take aim at passengers walking through the tunnel. What really makes this promotion special are the lasers and gunshot sounds that project the installation beyond the walls and right to the audience. Very cool. The gunshot sounds were triggered by the laser motion sensors. The installation, created for the WWF was designed to draw attention to the fact that humans have driven hundreds of species to extinction, with many more on their way. By putting us in their shoes, perhaps they can change some attitudes. The underground passageway in Beijing is used by 9,000 people per day, which means a whole lot of people are getting this message.