Billboard and Outdoor Advertising

Donato’s Pizza took their billboard advertising one step further than all those other pizza places. On one side of the dual billboard, they show a massive, delicious-looking rendition of the pie; on the other side, the “newscaster” of a generic night-news program appears to be reaching across his own advertisement, unable to resist stealing a slice. The second billboard isn’t for a real news show, of course–those anchors have people to get pizza for them–but the fake reporter certainly looks realistic in his business attire.

This is the only example of two billboards “communicating” I’ve ever seen–anyone else notice something like this before? It puts a pretty cool spin on what can be a tired advertising space.

This clever ad reminds of that commercial where the guy has his social security number displayed on a moving bus in New York City. The same concept is applied here: we’re so confident in our product (3M Security Glass), we’re willing to prove beyond a shadow of a doubt that it really works. I also like that their logo sticker is displayed clearly, but not prominently. I’d also like to see a guy whack it a few times with a baseball bat Now, I wouldn’t deposit my savings account into a see-through street ad, but I get their point. This is a very sleek and unique ad.

Forget the promotional pens, personalized pencils, and traditional crossword puzzles. This is the greatest crossword puzzle I’ve ever seen. Who wouldn’t be tempted to grab a paintbrush and fill this in? –via EnglishRussia

**Click Image To Enlarge**

These three inspirational ads are from Alvin Ailey American Dance Theater. If they don’t make you want to dance then they definitely make you want to see a powerful performance from this dance company!

This billboard is a great promotion for the TV series LOST. It was apparent that this billboard was targeting fans of the show, letting them know about the new season. The billboard useda reference from the show, the airline, to reach out to their target audience. The website written on the billboard is also a great tie-in to the show, as Flight 815 is the plane that crashed on the island. It might have been cool if people were handing out promotional webkeys to make sure people go to the site.

In a metropolitan area like New York City, digital billboards saturate entire blocks. You can see digital billboards on top of taxis to television-like displays in bus shelters, like this one from the TLC show, Jon and Kate Plus 8. Similar to the commercials broadcasted on regular TV, digital billboards give you glimpse of the products best features. In the example of Jon and Kate Plus 8, the billboard shows funny antics by the Gosselin kids and more. I watch this show fairly often so I must have caught the red light like three times before realizing I should be crossing the street. I was so distracted! O, what other kind of promoting will the media industry think of next to catch my attention?

Ok first off, if traffic was so sluggish that I could solve a Sudoku puzzle I would cry then I would definitely be looking for another mode of transportation. Actually, if traffic was slow enough to read and absorb any highway billboard, traffic must be WAY too congested! But despite all that, this witty billboard by De Pasquale was a really great way to promote Air Train in Brisbane, Australia.

This is really funny guerilla marketing! This human shaped billboard was creating by Mother London, an eccentric advertising agency. A gargantuan female is taking her photograph at the picture booth in a mall in London with her massive lower back tattoo exposed.

This is one of a series of imaginative sculpture ads that were done for London Ink, a reality TV show featured on Discovery Channel’s Real Time channel. The premise of the show is based on a tattoo shop owned by Louis Molloy and the tattoo culture in London.

If you’ve been anywhere in New York City recently, you may have spotted one of the “Ana’s Eyes” billboards or bus ads that have been cropping up everywhere. The simple black and white signs provide no information other than the simple message, “See the World Through Ana’s Eyes.” Every time I saw one of these advertisements I was always intrigued and perplexed. Who is Ana? What is so different about the way she sees the world?

Lately, I noticed some of the billboards providing a little more information: “See the World Through Ana Tzarev’s Eyes.” Ana Tzarev is a Croatian born, self-taught artist currently residing in Monaco. The billboards are in place to promote her New York gallery which will open to the public on November 24^th and also host numerous artistic and cultural events. While the billboards are extremely vague, their mysteriousness has created a buzz of curiosity amongst New Yorkers making it an extremely effective campaign.

I wonder if the gallery is planning on doing any additional promotional activity. The campaign has focused mainly on billboards, buses and phone kiosks thus far, but I think the “See the World Through Ana’s Eyes” slogan could transition very well to totes and apparel.

I am just reminiscing about all those moments when I thought the person on the other end of the phone was so intrigued by what I was saying that they were struck with silence; in actuality I was talking to myself the whole time!!! I REALLY hate dropped calls!

This ad was a great outdoor billboard that truly leveraged the idea of being larger than life. Dropped calls ruin the consumers’ experience of using a cell phone so the fallen piece of the ad not only reinforces the inconvenience of the dropped phone call but also shows that the former wireless phone company known as Cingular wanted to alleviate this nuisance.