This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.
A bunch of graffiti on the subway yesterday reminded me of MSN’s “corporate graffiti” back in 2002. To promote the launch of their new product, the company strategically placed around 16,000 MSN “butterfly” decals around Manhattan. The city eventually intervened and made Microsoft apologize and pay a few fines (they can afford it!). Those hassles were probably worth it, because the event generated an enormous amount of publicity and serves as an awesome example of guerrilla outdoor marketing.
I’m not sure where this billboard was displayed, but I absolutely had to share it. It shows how an uncomplicated, original concept can go a long way in advertising. Like the car ads below, the integration with the environment is simply awesome.
Looking for a free ride? Look no farther! The latest trend to avoid ever-climbing gas prices isn’t hybrid cars, four day work weeks,or bicycling…in fact, it isn’t even environment friendly! Rather, it gets back to a root of capitalism: marketing. CNN recently reported that a growing number of companies, such as jobing.com, are offering their employees free gas and around $500 dollars a month to drive around “billboard” cars. Even if your company doesn’t offer such a program, you can get in the game yourself by signing up to become a driving billboard for other brands. One agency, autowraps.com, even calls mobile advertising the “hottest thing since the horseless carriage.” Huh? We have to ask, what’s next? Billboards tattooed on your forehead? Wait…been there done that. Anyways, I like this van in particular because the house scene is eye-catching.
K-fee is promoting their coffee beverage by disguising speed bumps as their can. Both presumably are liable to jolt you awake. Of course, associating your brand with something most people find annoying isn’t always the best idea. (via Direct Daily)
This promotion was done for EnWB, which is creating a groundbreaking (heh, no pun intended) geothermal power station in Baden-Württernberg, which I guess is somewhere in Germany. Anyhow, it is a super clever idea and geothermal energy is also pretty darn righteous. (via Direct Daily)
