Ok first off, if traffic was so sluggish that I could solve a Sudoku puzzle I would cry then I would definitely be looking for another mode of transportation. Actually, if traffic was slow enough to read and absorb any highway billboard, traffic must be WAY too congested! But despite all that, this witty billboard by De Pasquale was a really great way to promote Air Train in Brisbane, Australia.
This is really funny guerilla marketing! This human shaped billboard was creating by Mother London, an eccentric advertising agency. A gargantuan female is taking her photograph at the picture booth in a mall in London with her massive lower back tattoo exposed.
This is one of a series of imaginative sculpture ads that were done for London Ink, a reality TV show featured on Discovery Channel’s Real Time channel. The premise of the show is based on a tattoo shop owned by Louis Molloy and the tattoo culture in London.
The advertising for movie premieres has to make a dynamic enough impact for the public to be moved to see the film. When Superman Returns came out in 2006, advertisements were seen internationally. This specific two layer elevator billboard was taken in Brazil. The clever ad juxtaposes Superman’s supernatural strength with the elevator’s regular opening and closing door functions thus creating a cool effect to illustrate one of Superman’s extraordinary abilities.
This guerilla billboard definitely piqued the interest of those who were curious about seeing the Superman movie.
This is a funny ad from TBWA (Brussels division), which they created for Nivea Sun to promote their self tan spray. The advertisement has a lot of dimensions. But I primarily like how it shows the irony of the infamously über-pale Disney character, Snow White, suddenly being an airbrushed chocolate tone.
By strategically exaggerating the results of the product through an ad, the company comically yet effectively shows the efficacy of the product.
All I have to say is WOW! Those are some super strong teeth ripping the billboard from its hedges. This is a really cool and innovative billboard done by Ogilvy & Mather (Indonesia location) for Formula Tooth care—quite the visual.
Definitely can’t miss this billboard when driving down the highway! This gigantic Adidas ad, which was located near Munich Airport, shows former German goalkeeper, Oliver Kahn, diving across the WHOLE 4-lane highway. The Adidas ad definitely made a colossal impression amongst spectators.
Talk about international guerilla billboards! These gigantic shopping bags are located on Martin Place, which is in the heart of Sydney, Australia’s commercial district. These bold, brilliant, distinctive bags are a clear indication that this area will appease any fashionista. I especially like the exasperated or sexy (no idea, which one it’s supposed to be) expression of the drag queen replica of the iconic Marilyn Monroe, but I guess I have weird taste.
These billboards definitely grabbed my attention while walking through Sydney.
This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.
K. Lynn wanted to convey their motto, “Second Skin Underwear,” innovatively. This billboard/print ad done by JWT (Dubai) for the lingerie company is a clear illustration that promotional marketing campaigns can be simple and subtly provocative yet strategy-conscious, therefore, very effective.
This classic Marilyn Monroe pose from the film “The Seven Year Itch” is omnipresent and thus has become a visual staple in photography. The pose has also been continuously imitated; this specific take on the timeless photo is beyond hilarious. The ad was done by Leo Burnett (Venezuela division), a worldwide ad agency, for an anti-gas product called Anti-Gas Antifom 40. These types of creative promotions that tactically combine an iconic moment with really witty wording can produce everlasting buzz.
Random Trivia: Leo Burnett created infamous brand icons like the Pillsbury Doughboy, Jolly Green Giant, Charlie the Tuna, and Toucan Sam.