Billboard and Outdoor Advertising

Everyone is aware of the dangers of driving in the rain. Accidents can happen when you least expect it and there could be some unlikely victims along the way as well. This ad for The Papakura District council in New Zealand uses a billboard that bleeds when wet by rain. I think the ad agencies who design these safety billboard use children as a scare tactic. Everyone loves children (mostly everyone) and it’s shocking to see blood coming from everywhere on the child’s face. Can someone grab him a promotional umbrella and some logoed tissues? Oh yeah, it’s not a real child, but it could be. Hopefully the residents of Papakura weren’t too taken aback by this ad to understand the seriousness of it’s message.

This entry was posted on Friday, March 26th, 2010 at 9:10 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.