Billboard and Outdoor Advertising

Many people are skeptical about playing lotto because the odds of winning are sometimes slim to none. The National Debt office in Sweden is out to capitalize on that by offering them a way to always win and never lose with lottery bonds. By using an adshel as a slot machine, passers by were able to insert a coin and win a branded chocolate coin. If you weren’t lucky enough to win the coin, you got a refund and another chance. The bonds are said to be guaranteed and with every bond purchased comes an entry into the Swedish lottery. Victory will be sweet either way it goes.

This entry was posted on Monday, March 22nd, 2010 at 12:48 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.