Billboard and Outdoor Advertising

A high incidence of driving accidents in Kuwait were attributed to drivers’ having been distracted by their cell phones. Wataniya Telecom, the second-largest mobile operator in the country, wanted to do their part to instill safe behaviors in mobile customers – using a hands-free headset, while still potentially distracting, is nowhere near as dangerous as actually holding or dialing a cellphone while in motion.

To communicate this message, Wataniya placed giant smashed mobile phone replicas near its billboards, where it would look at first like yet another car had gone off the road and only at second glance reveal itself to be a huge phone. The visual meaning was clear, even before drivers read the text on the billboard, and a law soon passed that made it mandatory to wear a headset while operating a motor vehicle.

[via DirectDaily]

This entry was posted on Wednesday, February 10th, 2010 at 10:44 am and is filed under Billboards, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.