Billboard and Outdoor Advertising

Fisch Franke, a seafood restaurant in Frankfurt, wanted to prove to its customers that its fish were the freshest to be found. So it stuck them inside a bus shelter billboard.

It’s a great publicity stunt, and from the accompanying video, visible here, it looks like a lot of people got their pictures taken with the fish, so it succeeded on that level, but I’d hate to walk by a week later only to see a bunch of dead fish floating in the ad and suspect they were hours or even days away from becoming someone’s dinner at Fisch Franke.

This entry was posted on Thursday, January 28th, 2010 at 10:41 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.