There’s a Fish in My Billboard
Fisch Franke, a seafood restaurant in Frankfurt, wanted to prove to its customers that its fish were the freshest to be found. So it stuck them inside a bus shelter billboard.
It’s a great publicity stunt, and from the accompanying video, visible here, it looks like a lot of people got their pictures taken with the fish, so it succeeded on that level, but I’d hate to walk by a week later only to see a bunch of dead fish floating in the ad and suspect they were hours or even days away from becoming someone’s dinner at Fisch Franke.
