A Roof for Barcelona
In a citywide campaign to raise awareness about the homeless population in Barcelona, the Arrels Foundation painted architectural floorplans on places where homeless people could commonly be found sleeping, emphasizing that for many of the city’s residents, “home” was whatever bench, corner, or bank lobby they could use as temporary shelter.
The nonprofit’s nontraditional approach to outdoor advertising seems like it would be a lot more attractive than more billboards about the homeless, which a lot of people tune out because they’re already so ubiquitous.
[via IBelieveinAdvertising]
