Billboard and Outdoor Advertising

Martor Solingen‘s unconventional billboard display, shaped like one of their “extremely sharp” hobby razor blades, was surrounded with fake chopped-up pigeons in this gruesome but amusing promotion. Passersby couldn’t resist getting a closer look at the “dead” birds, though I imagine the company had to replenish the supply pretty frequently when people ended up taking pieces as souvenirs.

This is a lot more effective than a normal promotional poster – it’s hard to make razor blades look interesting without demonstrating them in action, and this goes way beyond the typical beauty salon and shaving applications…

[via InvisibleRed]

This entry was posted on Thursday, January 7th, 2010 at 9:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.