Razors vs Pigeons
Martor Solingen’s unconventional billboard display, shaped like one of their “extremely sharp” hobby razor blades, was surrounded with fake chopped-up pigeons in this gruesome but amusing promotion. Passersby couldn’t resist getting a closer look at the “dead” birds, though I imagine the company had to replenish the supply pretty frequently when people ended up taking pieces as souvenirs.
This is a lot more effective than a normal promotional poster - it’s hard to make razor blades look interesting without demonstrating them in action, and this goes way beyond the typical beauty salon and shaving applications…
[via InvisibleRed]
