Billboard and Outdoor Advertising

The best in environmental, outdoor and billboard advertising.

Razors vs Pigeons

Martor Solingen‘s unconventional billboard display, shaped like one of their “extremely sharp” hobby razor blades, was surrounded with fake chopped-up pigeons in this gruesome but amusing promotion. Passersby couldn’t resist getting a closer look at the “dead” birds, though I imagine the company had to replenish the supply pretty frequently when people ended up taking pieces as souvenirs.

This is a lot more effective than a normal promotional poster – it’s hard to make razor blades look interesting without demonstrating them in action, and this goes way beyond the typical beauty salon and shaving applications…

[via InvisibleRed]

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