Cold Enough?
Most people spend the coldest months of the year trying to forget the temperature, bundling up in layers of winter apparel or just staying inside with the heat turned up and a warm mug of coffee close at hand. Norwegian Air Shuttle wanted to catch people’s attention during the rare times they might actually be feeling the cold - waiting for a (heated) bus, on a walk from (heated) home to (heated) office - in order to remind them that they need not be cold at all. Warm weather, after all, is only a short flight away. The massive temperature readout was supplied by an internal electronic thermometer, while the airplane fare below reminded passersby that traveling somewhere warm was not expensive, and that it was certainly worth it to escape the freezing weather.
