Escape from Boringville
This billboard for Morgan Crossing, a residential-commercial condominium development, attracts attention with its beige couple and their equally dull minivan clambering towards a life outside of “Boringville.” Morgan Crossing wanted to position itself as a vibrant alternative to the monotony of suburban living, since the condos the real estate company was trying to sell were within walking distance of retail shops, restaurants, and a sense of village life. The life-size beige people make this promotion more than a simple billboard or outdoor poster - it’s impossible not to notice them - and their abandoned automobile represents freedom from the need for a full tank of gas to have a good time.
