Billboard and Outdoor Advertising

This billboard for Morgan Crossing, a residential-commercial condominium development, attracts attention with its beige couple and their equally dull minivan clambering towards a life outside of “Boringville.” Morgan Crossing wanted to position itself as a vibrant alternative to the monotony of suburban living, since the condos the real estate company was trying to sell were within walking distance of retail shops, restaurants, and a sense of village life. The life-size beige people make this promotion more than a simple billboard or outdoor poster – it’s impossible not to notice them – and their abandoned automobile represents freedom from the need for a full tank of gas to have a good time.

This entry was posted on Tuesday, December 15th, 2009 at 10:57 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.