McDonalds Yacht
This humorous billboard reminds passersby of one of McDonalds’ strongest points - the value menu - while poking fun at high-end conspicuous consumption by jamming a yacht into one of its apple pies. The juxtaposition and oversized display get people’s attention and hopefully set their stomachs rumbling, sending them into the nearest McDonalds restaurant to find out exactly what kind of food - with or without embedded boats - is on the value menu.
