Rotten Tomatoes
In a series of public promotions designed to generate conversation and attention, the New Zealand news and entertainment website Stuff placed stuntmen dressed as its reporters in some extremely compromising positions. This poor fellow apparently was pelted with 150 kg of rotten tomatoes as rush-hour commuters watched from their cars. Food-based violence might not sell news, but it does start conversations, and that’s what Stuff had in mind. People might tell their friends about the promotion, while the brand name stuck in the back of their heads, and both parties would be more familiar with Stuff next time they wanted to look up a story online.
[via OutdoorAdGuru]
