Billboard and Outdoor Advertising

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Exploding Toothpaste

With this relatively tame yet effective outdoor advertisement, Colgate MaxFresh toothpaste managed to capture the attention of motorists on a busy highway in India–a time when dentistry was no doubt far from their minds. The exploding “crystals” jutting out just beyond the edge of the standard square poster drew drivers’ eyes into the ad copy, which offered a free sample of the product if they sent a text message.

Funny how a good ad in India would draw shrieks of outrage in New York, where it’s illegal to even touch a cellphone while in the driver’s seat of a car…

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This entry was posted on Monday, November 30th, 2009 at 11:46 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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