Billboard and Outdoor Advertising

To promote Lumix’s new “shake-proof” digital camera in Jakarta, Indonesia, an advertising agency wanted to appeal to locals and convince them to accept the new, foreign brand. They took inspiration from the three-wheeled rattling “death-trap” taxicabs that are a fixture of Indonesian cities–vehicles that are definitely not shake-proof. Sturdy posters featuring cutouts of the camera and the “shake-proof” tagline were added to cab roofs so that no matter how much the cabs shook, the cameras stayed put. Local audiences, seeing the ad-adorned cabs rattling through the streets, were entertained enough to do some photography of their own–some probably using their new Lumix cameras!

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