Billboard and Outdoor Advertising

Panasonic’s latest outdoor promotion was meant to dramatize the fear of trimming “sensitive” nosehairs felt by the target demographic for their new personal care product–men with exceptionally hairy noses. Billboards were constructed around existing utility wires, featuring cartoonish graphics of horrified men regarding their electric nostril hairs. The trimmer’s “safety cutting system” would presumably release them from this engineering nightmare.

These billboards certainly grabbed the attention of anyone passing by, though the cartoons’ still-horrified faces (in spite of the “safety cutting” hair trimmer promised in their future) might have left some viewers a little squeamish despite their increased brand awareness.

This entry was posted on Monday, November 23rd, 2009 at 10:20 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.