Billboard and Outdoor Advertising

To promote the disaster film 2012 in Rio de Janeiro, advertisers used the walls and floor of a major underground train station as a billboard. The walls were covered with an ocean-print poster running the length of the tunnel, featuring the film’s name in an unobtrusive text color. To grab the attention of commuters, the “ocean” in this case extended out onto the floor, with a meter or so of heavy decal material added to create the appearance of an actual flood in the station.

This is subtle, but good–people often look down when commuting via public transportation, whether to avoid other passengers or simply because they are in a rush. This way, they see the “ocean” and look up to find out what’s going on.

This entry was posted on Wednesday, November 18th, 2009 at 11:11 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.