Billboard and Outdoor Advertising

This clever promotion by Ikea turned an entire wall of Vienna’s South Station into a billboard advertising its most recent furniture catalog. The massive customized wall was seen by approximately 70000 passengers every day, as the station is one of Vienna’s largest transportation hubs.

I like how the ad doesn’t totally block the natural light entering the station. It’s also a great advertisement for Ikea’s EXPEDIT rack, which looks exactly like the architecture of the window frame itself. And it’s certainly impossible to miss, even for the most oblivious train passengers!

This entry was posted on Monday, November 16th, 2009 at 11:19 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.