Billboard and Outdoor Advertising

This smirking outdoor ad pokes fun at advertising executives who might be “bitter” over losing promotional poster space to the liquor brand. Also targeted, of course, are the leering pedestrians “bitter” over a missed chance to glimpse a scantily-clad woman on their commute. The bottle has a reason to gloat, as it’s full of bitters, too–Fernet-Branca bitters.

Before you start groaning, it’s worth noticing that puns seem to work better on billboards than anywhere else. They function as simple taglines, rather than inducing cringes in the middle of magazine articles that ramble on interminably with similar cheesy humor. There’s nothing very provocative about this billboard, but sometimes subtlety works best in a media-saturated city, where the loud, obnoxious contenders for people’s attention are summarily ignored. The only way to increase brand awareness can be to go against prevailing promotional trends.

[via Ads of the World]

This entry was posted on Wednesday, November 11th, 2009 at 11:35 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.