Coca-Cola: Easier to Hold and Twice as Annoying!
To promote its new “grip” bottle, Coca-Cola printed promotional posters on Velcro and covered the sides of bus shelters in Paris. Unwary commuters leaned up against the ads and found themselves attached, quite literally, to the brand.
I’m not sure if Coca-Cola didn’t realize that Velcro mangles certain fabrics, or if they merely decided that their guerrilla genius was worth more than some Parisians’ expensive apparel. The people portrayed in the agency’s promotional photography look thrilled to have their jackets and scarves hooked to the beverage’s logo, but seriously, what’s next? Magnetic ads that erase people’s hard drives when they rest their laptop computers on benches?
[via IBelieveInAdvertising]
