Billboard and Outdoor Advertising

To promote its new “grip” bottle, Coca-Cola printed promotional posters on Velcro and covered the sides of bus shelters in Paris. Unwary commuters leaned up against the ads and found themselves attached, quite literally, to the brand.

I’m not sure if Coca-Cola didn’t realize that Velcro mangles certain fabrics, or if they merely decided that their guerrilla genius was worth more than some Parisians’ expensive apparel. The people portrayed in the agency’s promotional photography look thrilled to have their jackets and scarves hooked to the beverage’s logo, but seriously, what’s next? Magnetic ads that erase people’s hard drives when they rest their laptop computers on benches?

[via IBelieveInAdvertising]

This entry was posted on Monday, November 9th, 2009 at 12:42 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.