MaxFactor brings onlookers a realistic sob-story with this billboard, designed with moisture-sensitive ink technology. The horrors of inferior mascara are revealed with every rain storm as the woman’s right eye begins to drip black “makeup,” while the left, presumably secured with MaxFactor, remains spotless. The moisture sensitive ink actually dries when the billboard does, mercifully eliminating the need to have someone run out with a towel and clean it off after every shower.
I’m curious about more applications for this technology–aside from a particularly gruesome public service announcement about road safety awareness in New Zealand, I haven’t seen it in other promotions. Any ideas?