Killer Bus Stop
This outdoor promotion for Hasbro’s reinvention of the classic game of Clue hides a murderer behind an innocent-looking white curtain. When the unsuspecting commuter waiting for the bus opens the curtain, expecting to find a schedule or perhaps some innocent advertising poster, he’s greeted with this charming fellow and the question, “How does it feel to be involved in a crime?”
Other components of the company’s Italian guerrilla campaign have them placing bloodstained promotional utensils in restaurants and apparently hoping that diners find these intriguing instead of repulsive. It’ll be interesting to see how the new Clue fares in a mostly electronic entertainment climate…
[via ads of the world]
