Hot Billboard!
Israeli cable TV network HOT wanted to let everyone know that it had the best shows and the best celebrities, so it told the public to take the stars home with them–literally. A massive magnetic billboard was constructed and covered with 6000 magnets depicting celebrities. The billboard, located in a high-visibility spot in Tel Aviv, was soon stripped of its star magnets by eager fans and had to be refilled several times before the end of the promotion.
Everybody loves free stuff–even those without cable can still stick the celebrities on their refrigerators. And they’re even reusable, unlike stickers. This promotion is great for long-lasting brand visibility in the home, even if the magnetic billboard itself is short-lived!
