Cockroaches Come Out at Night
In a creepy and unique use of special print inks, New Zealand’s Rentokil demonstrated that there’s no such thing as “just one” cockroach. When cars‘ headlights hit the billboard at night, additional cockroaches printed in reflective “invisible” ink appeared around the single bug that graced the poster during the day. You can bet that some of those drivers decided to sleep with the lights on when they got home!
