Bug Zoo Bus Stop
British Columbia’s Victoria Bug Zoo decided to give public transit riders a taste of the bug’s-eye-view of life. Bus stops were outfitted with plastic sheets comprised of hundreds of magnifying, distorting lenses, which mimicked bugs’ compound eyes and encouraged curious tourists to visit the zoo.
This is a great, imaginative promotion, especially in areas with lots of kids–I can imagine them enthusiastically playing games with the transparent panel and the funhouse-mirror-like images it produces. A huge poster of a bug might be a turn-off to more squeamish passengers who don’t realize how fascinating the bug zoo will be until they see the creatures in action.
