Billboard and Outdoor Advertising

Pathfinders, a teen homeless shelter in Milwaukee, placed extremely realistic stickers depicting homeless teenagers all over the city–on billboards, outside movie theaters, grocery stores, and restaurants, on bus stops, and even on taxi topper boxes. The stickers were so lifelike that in some cases police were even called to investigate. The campaign was wildly successful in netting both attention and funding for the shelter, one of the few in the city that offers beds for teens.

The visibility of these posters is great–it practically compels public dialogue about the homeless problem, especially if a large group of people happens to mistake one of them for a real homeless person. I don’t understand why a homeless teen would be sleeping in a taxi topper box–is that even possible?–but overall this is an admirable hybrid of billboard advertising and guerrilla campaigns.

[via AdsOfTheWorld]

This entry was posted on Monday, October 12th, 2009 at 11:18 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.