Billboard and Outdoor Advertising

Arkaden, a Swedish fashion mall, in an ill-advised effort to lure customers into the shops to sample its latest apparel offerings, decided to bring the dressing rooms to the streets. For maximum visibility, they covered the sides of bus stops with mirrors overlaid with cutout decals of stylish ensembles. As if women aren’t already uncomfortable enough with their body-image, this campaign brings those insecurities out into the open. In a world where most women aren’t fashion-model-sized, these cut-outs seem designed to be unflattering. It’s as if they were handing out promotional t-shirts in size extra-small only. No thanks…

This entry was posted on Monday, October 5th, 2009 at 2:11 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.