Billboard and Outdoor Advertising

Rexona, a perfume company, introduced a new scent and wanted to make sure that every woman on the street got a chance to smell it. Placing advertisement posters on the side of bus stops, they overlaid the perfume bottle graphic with sample squares perfumed with the new scent. The sample squares were attached like sticky notes so that curious women waiting for the bus could take squares home and experience the new fragrance for themselves.

Given the usual odor of bus stops, this one must have been an olfactory paradise. I wonder what they did if it rained? Short of opening an umbrella over the whole bus stop, I can’t see how Rexona’s ad could escape becoming a soggy, papery mess…

This entry was posted on Wednesday, September 30th, 2009 at 11:00 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.