Billboard and Outdoor Advertising

[via IBelieveinAdv]

During the 2006 World Cup in Germany, this ADIDAS ad targeted drivers en route to the Munich airport. Attracting drivers’ attention on one of the world’s busiest and fastest highways is no mean feat, so it’s no surprise that this billboard was part of their “Impossible Is Nothing” campaign. The sportswear company attached a massive billboard shaped like the German team’s goalkeeper, Oliver Kahn, to a half-constructed bridge spanning the highway, and drivers got a massive eyeful of team spirit. Realistically-sized promotional t-shirts would just look pathetic next to this–and imagine how many people could fit inside just one of those tube socks–but size isn’t everything–Germany only took third place in the tournament.

This entry was posted on Monday, September 28th, 2009 at 11:51 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.