Billboard and Outdoor Advertising

Donato’s Pizza took their billboard advertising one step further than all those other pizza places. On one side of the dual billboard, they show a massive, delicious-looking rendition of the pie; on the other side, the “newscaster” of a generic night-news program appears to be reaching across his own advertisement, unable to resist stealing a slice. The second billboard isn’t for a real news show, of course–those anchors have people to get pizza for them–but the fake reporter certainly looks realistic in his business attire.

This is the only example of two billboards “communicating” I’ve ever seen–anyone else notice something like this before? It puts a pretty cool spin on what can be a tired advertising space.

This entry was posted on Monday, September 21st, 2009 at 10:54 am and is filed under Billboards, highway billboard, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.