Personally, I much prefer traveling by air to traveling by bus. Air India Express is counting on the fact that you, too, enjoy going further and faster for your money. If only sitting in this bus‘ “window seat” got you a free upgrade to first class!
This ad would be especially effective in highly populated cities where buses spend a lot of time stuck in traffic. It ran in Delhi, but could just as easily work in New York! And what commuter hasn’t wished she could just fly out of rush-hour gridlock? It would certainly relieve a lot of stress.