Billboard and Outdoor Advertising

Hummer may be on the chopping block at General Motors, but as of today, it’s still here. The H3 was the company’s attempt at attracting younger urban-minded individuals. The H3 was smaller than the H2, but just as off-road capable with styling to match. Unfortunately, the recession and the green movement have smacked Hummer upside the head, resulting in massive declines in sales. But, we can still admire what Hummer did in this graffiti ad, creating an attractive ad that relates to an urban audience. For such an off-road capable vehicle company, Hummer did a lot of urban campaigning. It’s possible that the rap stars listened, but everyone else was looking for less flashy, less expensive, and fuel efficient cars.

This entry was posted on Tuesday, July 28th, 2009 at 7:02 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.