Las Vegas Monorail
The Las Vegas Monorail, a fairly new method of transportation in Sin City, is privately financed. Therefore, the LVM must create a profit without government funds. A single-ride ticket costs $5, but that’s not where they money is made. The money is made via advertisements
In New York City, for example, a subway car is filled with small banner ads that people can choose to read. But, in Las Vegas, everything is bigger and glitzier. Companies can theme entire trains to create not just a ride, but an experience. Above, you can see the Star Trek Experience (at the Las Vegas Hilton) train, which has no shortage of Star Trek theming. Other companies with themed trains include Monster (energy drink), Sprint, and vegas.com.
The Las Vegas Monorail is a unique guerilla marketing tactic that pays off with the gambling capital crowd. People who ride the monorail will be unable to avoid the message as it surrounds them. Plus, people on the street get a thrill when they see a vibrantly designed train pass by. The only problem I see is that once they’re off the train, they don’t have anything physically tangible to remind them of their experience and the brand. Perhaps, if these companies included free giveaways on the train like promotional keychains or promotional lanyards, people would be more likely to remember the message as they bring an item around with them.
