Billboard and Outdoor Advertising

Rock climbing walls can occasionally be my kryptonite. Usually at some point on the wall, you run out of hand pegs and you have to pull yourself up with your fingertips. That’s when I wuss out, release my promotional carabiner and drop to solid ground.

So maybe rock climbing isn’t my thing, but it might be yours. That’s why I’m writing about this clever billboard for Woodland shoes. They take the idea of rock climbing to the billboard world. The shoelace coming down is tied in knots, representing a steep climb up the sheer side of a mountain. And, apparently, these shoes give you an extra boost. I wonder what size custom shoe horn you’d need to fit in those boots?

This entry was posted on Friday, June 26th, 2009 at 6:34 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.