Europe is known for its crazy soccer fans, and this advertisement probably got them even more riled up. This expansive billboard was placed on a highway in Germany as an overall reminder (as of they need one) about watching futbol. I can’t tell what promotional uniform he’s wearing, but it’s eye-catching. And after that backbreaking grab, he probably needs a drink from a promotional water bottle
Kidding aside, the effort put into this ad is staggering. It probably took a lot of convincing and lobbying to get such a huge billboard splayed on top of a federal highway. It’s extravagant, yet simple in its message. It ranks as the top promotional sports outdoor advertisement that I’ve seen.