Something about this pasta tastes weird
I’m not sure if the thought of eating rope makes me hungry, but this advertisement is very clever. The only criticism I have is the lack of a call to action. There’s no address or phone number listed. I’ve never heard of Mondo Pasta, so maybe it’s a popular restaurant near the water and they don’t necessarily have to list their information. But, unless you’re Pepsi or Ford, you need a call to action.
The creativeness of the ad sort of outweighs the negative. My thought is: how could you increase the overall value of this ad campaign? You could probably combine it with personalized kitchen products or custom home items. Any ideas on how?
June 24th, 2009 at 10:03 pm
Mondo Pasta: I’ve seen this before, this time I found the info.
Germany & Austria company or their service area.
Site in German
Mondo Pasta
http://www.mondopasta.de/
English Flash site:
http://www.mondopasta.de/flash/indexeng.html
Co-owners Manfred Gerstberger and Ignazio Arena are trained chefs, passionate about good food. Their company, Mondo Pasta offers high-quality, fresh pasta products to a clientele of restaurants around Germany and Austria. Before forming Mondo Pasta, they spent more than 20 years honing their skills around the globe in such places as a family trattoria in Italy, a three-star Michelin restaurant, and high-rise glass palace hotel in Asia.
In those 20 years in the field they learned one thing: Guests only come back if the meal is good and worth their money. To that end, Mondo Pasta’s philosophy is to deliver fresh pasta products authentically made of the highest-quality ingredients and assembled with the best possible production methods. At Mondo Pasta, they understand that the key to their business is delivering a consistent product that their customers can rely on time and time again.
By enrolling in the E-Myth Mastery program, the chefs were able to clarify their strategic direction and make what was already a good business even better. The E-Myth approach has helped their business grow sustainably without compromising their core value proposition.
http://www.e-myth.com/pub/htdocs/mastery_videos?company=mondo
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