Challenge Accepted
Well, turn about is fair play. BMW caught Audi offguard by outpowering their small billboard with a massive advertisement 3 times the size. For those interested, Audi was promoting its brand new A4 model in a comparative ad. If you can’t see what the smaller ad says, it reads “Your Move, BMW.” Apparently, someone working for BMW in the Santa Monica area saw that and capitalized. BMW’s more popular 3-series outshines the Audi in these ads and in most small luxury car comparison tests. That’s a double loss for German rival Audi. However, it’s still a great guerilla marketing technique on BMW’s part.
