This Billboard Could Get You LOST!
This billboard is a great promotion for the TV series LOST. It was apparent that this billboard was targeting fans of the show, letting them know about the new season. The billboard useda reference from the show, the airline, to reach out to their target audience. The website written on the billboard is also a great tie-in to the show, as Flight 815 is the plane that crashed on the island. It might have been cool if people were handing out promotional webkeys to make sure people go to the site.
