Billboard and Outdoor Advertising

(From Star Geek)

Interactive billboards seem to be gaining more steam. While the MINI billboard I featured earlier just produces information about passing vehicles, this Fiesta Ford billboard in Belgium allows those passing by to directly engage themselves in the information provided. Using any cellular phone, you send an SMS code displayed on the board after which the billboard will tell the sender to “continue” and send a question back. If the question is answered correctly, the billboard automatically enters the sender into a drawing for a new Ford Fiesta. This billboard is a somewhat crazy, but fun way to encourage people to take notice of your advertisement and connect themselves with your product! In addition to the grand prize car, Ford Fiesta might want to add other promotional giveaways as prizes for the SMS billboard game to encourage more people to “play.”

This entry was posted on Friday, November 21st, 2008 at 3:59 pm and is filed under Billboards, Guerrilla Billboards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.