Digital Billboard: Jon and Kate Plus 8
In a metropolitan area like New York City, digital billboards saturate entire blocks. You can see digital billboards on top of taxis to television-like displays in bus shelters, like this one from the TLC show, Jon and Kate Plus 8. Similar to the commercials broadcasted on regular TV, digital billboards give you glimpse of the products best features. In the example of Jon and Kate Plus 8, the billboard shows funny antics by the Gosselin kids and more. I watch this show fairly often so I must have caught the red light like three times before realizing I should be crossing the street. I was so distracted! O, what other kind of promoting will the media industry think of next to catch my attention?
