Super Elevator Billboard
The advertising for movie premieres has to make a dynamic enough impact for the public to be moved to see the film. When Superman Returns came out in 2006, advertisements were seen internationally. This specific two layer elevator billboard was taken in Brazil. The clever ad juxtaposes Superman’s supernatural strength with the elevator’s regular opening and closing door functions thus creating a cool effect to illustrate one of Superman’s extraordinary abilities.
This guerilla billboard definitely piqued the interest of those who were curious about seeing the Superman movie.
