Snow White: 7 Hues Darker
This is a funny ad from TBWA (Brussels division), which they created for Nivea Sun to promote their self tan spray. The advertisement has a lot of dimensions. But I primarily like how it shows the irony of the infamously über-pale Disney character, Snow White, suddenly being an airbrushed chocolate tone.
By strategically exaggerating the results of the product through an ad, the company comically yet effectively shows the efficacy of the product.
